Social media by the numbers.
- As of March 2019, the total worldwide population is over 7.7 billion.
- There are more than 4.3 billion internet users worldwide (more than half the global population).
- Every day during 2018, more than 1 million people came online for the first time.
- More than 3.48 billion people are currently on social media.
- Over 9 out of 10 users access social media via a mobile device.
- Statistically, there is a new social media user approximately every 10 seconds.
- People spend 1/7 of their waking lives on social media.
- 5.11 billion people now have mobile phones.
- The average social media user spends 2 hours and 16 minutes each day on social platforms.
- The average internet user now has an account on almost 9 social media platforms.
- Facebook Messenger and Whatsapp handle 60 billion+ messages a day.
Social media should not be overlooked.
Global users of the top eight social platform users.
1+B Instagram (monthly active users)
250+m Pinterest (monthly active users)
186+m Snapchat (daily active users)
321+m Twitter (monthly active users)
Percentage of U.S. adults who use the top eight social platforms.
Social Media Business Statistics
- 81% of all small and medium businesses use some kind of social platform.
- 28% of marketers have either already implemented social commerce or plan to do so in the next year.
- 77% of brands expect their social media use to increase.
- Most businesses maintain between four and 10 social media profiles.
- 90% of brands use social media to increase brand awareness.
- More than 40% of digital consumers use social networks to research new brands or products.
- 53% of businesses utilize social advertising.
- Social media ad spending in 2019 is expected to reach nearly $93 billion.
- 7 million businesses use paid advertising on Facebook.
- 2 million businesses use paid advertising on Instagram.
- The number of SMBs utilizing YouTube ads has doubled in the past 2 years.
- The number of small businesses using Pinterest ads increased 50% from 2017 to 2018.
- 2 million advertisers use stories across Facebook, Instagram and Facebook Messenger.
- Global social media advertising spending increased 32% in 2018 and is predicted to grow an additional 73% in the next five years.
- People are increasingly using social media for work activities.
- Half of Generation Z and 42% or Millennials says social media is the most relevant ad channel.
Social Video Statistics
- By 2020, nearly 1 million minutes of video will cross the internet every second.
- 5 billion videos are watched every day on YouTube.
- Video is expected to comprise 82% of internet traffic by 2021.
- 81% of businesses utilize video as a marketing tool.
- Six out of 10 people prefer watching online videos to television.
- 75% of all video plays are now on mobile devices.
- 72% of customers would rather learn about a product or service via video.
- 65% of people use YouTube as a problem-solving resource.
- Social media posts with video get 48% more views.
- Social video generates 1,200% more shares than text and image content combined.
- Facebook has over 8 billion daily video views.
- Facebook now logs 100 million hours of video watch time each day.
- There are 1.2 billion total video views on Twitter every day.
- Tweets with video get 10 times more engagement than those without and are also 6 times more likely to be retweeted.
- Video campaigns on LinkedIn have 50% view rates.
- A website is 53 times more likely to achieve page 1 Google ranking if it includes video.
- Almost 50% of internet users will look for videos related to a product or service before visiting a store.
- 85% of consumers want to see more video content from brands.
- Adding video to your emails can increase click rates by 300%.
- 50% of viewers ages 18-34 will stop what they are doing to watch a video from their favorite creator.
- 64% of consumers will make a purchase after watching branded videos on social platforms.
- Facebook remains the top social media platform in 2019.
- Facebook’s number of monthly active users (MAU) grew steadily throughout 2018.
- More than 2 billion users log on to Facebook every month.
- In Europe, more than 307 million people are on Facebook.
- Approximately 74% of Facebook users access the platform daily, with 51% visiting multiple times per day.
- 150 million people use Facebook Stories daily.
- The number of Facebook users age 65 and older has doubled since 2012, with 41% of U.S. senior citizens now using Facebook.
- Facebook Messenger is the world’s top mobile app in terms of downloads.
- 68% of U.S. adults use Facebook, most of them daily.
- 95% of businesses use Facebook throughout the world.
- Facebook users and businesses exchange more than 10 billion messages per month.
- 1.6 billion people are connected to small businesses via Facebook.
- Facebook’s advertising revenue was more than $55 billion in 2018, with 94% of that revenue coming from mobile ads in Q4.
- The average American Facebook user clicks on 8 Facebook ads monthly.
- Twitter has 321 million monthly active users.
- 40% of 18- to 29-year-old Americans use Twitter.
- Approximately 46% of Twitter users visit the platform every day, with 26% visiting multiple times per day.
- Twitter users post about 500 million tweets each day.
- 84% of businesses use Twitter.
- 85% of small and medium businesses with Twitter accounts believe Twitter is an important customer service tool.
- 80% of Twitter users access the platform on mobile devices.
- 74% of Twitter users use the platform to get their news.
- It took 3 years, 2 months and 1 day to go from the first tweet to the billionth.
- LinkedIn has more than 610 million members.
- Two new users join LinkedIn every second.
- The majority of Fortune 500 executives and decision makers use LinkedIn.
- 57% of LinkedIn traffic comes from mobile users.
- 62% of businesses have a LinkedIn account.
- There are more than 30 million companies on LinkedIn.
- 63% of businesses on LinkedIn say their top priority for LinkedIn use in 2019 is driving more leads.
- U.S. marketers polled in November 2017 said LinkedIn was the safest social ad platform for brands in terms of divisive politics or fake news.
Social Media FAQs
Is social media relevant for my business?
Absolutely. A recent study showed that roughly 81% of small businesses use social media. Social media provide the opportunity to cross international borders; market your brand to the world; and engage in dialogue with customers, employees and shareholders, as well as journalists, other businesses, and audiences you haven’t even thought of.
What do I say?
It depends. The general rule is to “give” to your followers. Give them information about your company’s latest achievements or services, as well as industry information that may resonate with their interests. Entertain, ask questions, and generate buzz about new products, current events or legislation relevant to your brand. If your audience engages with a comment, make sure you respond within 24-48 hours max. Two-way communication is how relationships are built and your brand gets shared.
How often do I use it?
Any time. You want to avoid overkill, but you also don’t want to let opportunities to engage pass through your fingers. This is where strategy, forethought and planning come into play. When it comes to messaging about your own brand, an easy strategy (“easy” is relative; social media takes WORK) is to create an editorial calendar, write down a backlog of topics and ideas, and then refine the actual message when it is time to post. In the meantime, keep your eye out for opportunities to share other news that your readers might find interesting.
Which platforms/networks do I need?
That depends. You can join any social media network and cause a stir, but it is better if you focus on the ones that are going to make waves. If you spread yourself too thin, you lose punch. An oil and gas company, for example, might not reach its target audience using Instagram. A company with cool new products, however, stands to gain from a visual following.
Should social media replace other marketing campaigns?
No. The great thing about social media is that it complements existing marketing strategies. Traditional marketing such as email, direct mail, promotions and word-of-mouth still have a powerful place. By enhancing those efforts with social media you have a well-rounded strategy.
I have more questions and need help. Where do I go from here?
You’re already there. Start with us! We have a whole team of professionals dedicated to helping clients with their social media campaigns.