Investor Relations

Media Planning

While ultimately you’re looking for message visibility, it can be tricky figuring out how to get there.

Media planning is the determination of which media outlets are best suited to help you achieve your marketing objectives.

The two primary elements needed to reach your end goal are reach and frequency.

The more your investors see your company in action, the more satisfied they will be with their investment in your brand. IBN’s (InvestorBrandNetwork) media planning strategies begin with exposing your company to our own family of brands and extensive distribution network. From there, we develop a strategy to incorporate additional media outlets to maximize your reach at the appropriate frequency for market saturation.

Impactful media planning also requires forethought, industry knowledge, budgeting and the right resources to execute the plan. At IBN we’ve got everything it takes to create a strong media plan that delivers enviable results.

IBN Corporate Communications Solutions

Let's get started.

Interested in a live, online demonstration? Schedule a date and time that works for you.

Schedule a LIVE Demo

Questions about IBN and our solutions? Call or send us an email.

(310) 299-1717

You’re already more familiar with brand awareness than you might think. What’s your favorite brand of soft drink, athletic shoe, car, shampoo, streaming content provider? Chances are, you first tried those brands because of their awareness strategies. Whether it was word of mouth or a TV commercial, Facebook post, billboard or coupon, that awareness peaked interest, triggered a purchase reaction, and ideally built customer loyalty.

More About Brand Awareness

5,000+ key syndication outlets across the country. IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.

More About InvestorWire

Make sure your message resonates. IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.

More About Social MediaIBN Social Media NetworkSocial Media Statistics & FAQs

A unique format with a traditionally different sensory input – hearing.As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. At the same time podcasts have seen a jump in popularity.

More About IBN Podcast Solutions