Brand Awareness

Event Marketing

Event marketing is one of the leading ways businesses generate high-quality leads.

With a well-planned event, you can expect engagement and participation from the attendees, which has a high potential for high conversion rates and strong customer loyalty.

Event marketing is more than just staged advertising; it must incorporate a powerful customer experience. While your own goals should be the base consideration, the consumer must be the focus. Whether planning a webinar or a tradeshow, think about ways to make a lasting impression on customers and leave them with a good vibe about your company.

A successful event comes through a combination of marketing techniques:

  • A unique themed exhibit, display or presentation
  • Attention to details
  • Good advertising, including word-of-mouth
  • Good follow-up

With a well-planned event, you can expect engagement and participation from the attendees, which has a high potential for high conversion rates and strong customer loyalty. Events can take place online or offline and can be promoted through various outbound and inbound marketing strategies. With event marketing, consumers are given a unique opportunity to interact with your brand and get a firsthand look at your company.

Smart business owners realize that they must seize every opportunity to reach out to their customers, in turn building trust and goodwill and making genuine connections. Today’s consumer is looking for more than an elevator pitch when making their purchasing decisions. Memorable events, if done correctly, connect with the customer and create a long-lasting impression.

Brand Awareness

One essential purpose for event marketing is to build your brand. Events provide an excellent forum through which you can share your company goals and brand identity. The media will often attend special events such as tradeshows and product launches, so this is also a great time for some free publicity.

If you’re ready to take your company to that next level, event marketing may be the vehicle to get you there. InvestorBrandNetwork (IBN) has helped hundreds of companies achieve this type of notoriety. Our staff will put together a strategic plan that includes various marketing ideas designed especially for your business. Call us today to discuss how event marketing can impact your bottom line.

IBN Brand Awareness Solutions

Let's get started.

Interested in a live, online demonstration? Schedule a date and time that works for you.

Schedule a LIVE Demo

Questions about IBN and our solutions? Call or send us an email.

(310) 299-1717

View All Solutions

You’re already more familiar with brand awareness than you might think. What’s your favorite brand of soft drink, athletic shoe, car, shampoo, streaming content provider? Chances are, you first tried those brands because of their awareness strategies. Whether it was word of mouth or a TV commercial, Facebook post, billboard or coupon, that awareness peaked interest, triggered a purchase reaction, and ideally built customer loyalty.

More About Brand Awareness

5,000+ key syndication outlets across the country. IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.

More About NetworkWire

Make sure your message resonates. IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.

More About Social MediaIBN Social Media NetworkSocial Media Statistics & FAQs

All of your printing and shipping needs under one roof.IBN has teamed with one of the biggest names in logistics to deliver all of the print, mail and accounting solutions needed to help your business grow. We’ve handled the legwork, so you’ll have more time to focus on running your company.

More About Logistics & Shipping