With a well-planned event, you can expect engagement and participation from the attendees, which has a high potential for high conversion rates and strong customer loyalty.
Event marketing is more than just staged advertising; it must incorporate a powerful customer experience. While your own goals should be the base consideration, the consumer must be the focus. Whether planning a webinar or a tradeshow, think about ways to make a lasting impression on customers and leave them with a good vibe about your company.
A successful event comes through a combination of marketing techniques:
- A unique themed exhibit, display or presentation
- Attention to details
- Good advertising, including word-of-mouth
- Good follow-up
With a well-planned event, you can expect engagement and participation from the attendees, which has a high potential for high conversion rates and strong customer loyalty. Events can take place online or offline and can be promoted through various outbound and inbound marketing strategies. With event marketing, consumers are given a unique opportunity to interact with your brand and get a firsthand look at your company.
Smart business owners realize that they must seize every opportunity to reach out to their customers, in turn building trust and goodwill and making genuine connections. Today’s consumer is looking for more than an elevator pitch when making their purchasing decisions. Memorable events, if done correctly, connect with the customer and create a long-lasting impression.
One essential purpose for event marketing is to build your brand. Events provide an excellent forum through which you can share your company goals and brand identity. The media will often attend special events such as tradeshows and product launches, so this is also a great time for some free publicity.
If you’re ready to take your company to that next level, event marketing may be the vehicle to get you there. InvestorBrandNetwork (IBN) has helped hundreds of companies achieve this type of notoriety. Our staff will put together a strategic plan that includes various marketing ideas designed especially for your business. Call us today to discuss how event marketing can impact your bottom line.