Market intelligence is the gathering and analyzing of information specific to a company’s markets for the purpose of making the best decision regarding market opportunity, penetration strategy and development.
Simply put, it is the act of gathering information about the market your company participates in, and analyzing the data to grow your market presence.
IBN’s (InvestorBrandNetwork) team of professionals has decades of combined experience in market intelligence and strategic application. Market intelligence takes vigorous research, insightful analysis, and an incredible amount of time. IBN has all three, as well as the resources to execute a plan of action.
Our first move is to get an understanding of your brand, management team, products and operations, financial performance, as well as your current market position and short- and long-term goals.
We take this information and weigh it against your competitors, consumer trends, and industry standards and outlooks to develop a communications strategy that best defines your brand and where you want to be.
Take a look at some of the Market Intelligence solutions we provide:
- Consulting and advisory services
- Internal, competition and market analysis
- Creation of relevant marketing materials
- Development of intelligence best practices
- Continual monitoring of related industries