Social Media

Social Media Amplification

Leveraging the proper techniques is key to maximizing the impact of your social media amplification strategy.

We’ve got the experience and track record to help you increase your reach on social media, improve your presence on search engines and boost overall awareness of your brands and content.

Normal social media distribution is all about using your own channels to get the word out about your brands and products. While this is great for your core followers, social media amplification is key to delivering your messaging to a wider audience.

So, how can you amplify your social media presence?

When your content is ‘shared’ on social media platforms such as Twitter and Facebook, your potential audience is expanded, and the impact of your post is amplified. By successfully having your messaging promoted, either organically or through paid engagement, an opportunity to exponentially widen your reach is created. If the right influencer shares your message at the right time, you may achieve game-changing results in terms of the exposure of your social media efforts.

Leveraging the proper techniques is key to maximizing the impact of your social media amplification strategy. We’ve got the experience and track record to help you increase your reach on social media, improve your presence on search engines and boost overall awareness of your brands and content.

Encouraging Social Media Amplification

Social media amplification doesn’t need to start with far-flung influencers; it can begin in-house. Encourage members of your team and brand partners to interact with your corporate messaging. Your own team members and repeat customers are often some of the best brand advocates around. You may even consider creating an employee advocacy program to facilitate easy sharing of content across multiple social media networks.

Remember that the most effective messaging is natural messaging. Employee advocacy should never be mandatory or contrived, and team members should only share posts if they are applicable to the interests of their personal networks. Forced oversharing could cause your wider potential audience to tune out before they’ve had a chance to buy in.

Of course, you’ll need more than employees sharing content to maximize the impact of your social media efforts. A proven method of engaging a larger audience is to identify industry-related conversations and news stories that are already gaining traction online. Sharing stories and formulating social media posts that capitalize on these topics can help position your account as an influencer and expand your reach organically. With a loyal base of readers already coming to you for news and updates, getting the word out on your next big product or offering is a piece of cake.

Influencer Marketing

Have you ever seen a commercial on TV featuring a famous person promoting some seemingly random merchandise? This tried-and-tested method of marketing products by leveraging the trust and notoriety of celebrities is just as impactful on social media.

While organic influencers such as employees or other industry professionals can be great for building an audience, paid influencers can help you take the next step. These social media experts charge a fee to introduce their extensive followings to your products, brands and services. This type of social media amplification can be as simple as a Tweet or Instagram post, but it can also be seen through longer form blog posts and native advertisement in industry news stories.

Paid Amplification of Social Media Posts

Almost all social media platforms feature the option to promote your posts through an advertising budget. Depending on the content you are sharing and the specific audience that you are trying to reach, these could be a great choice for expanding your core audience.

Due to the nature of social media networks, you’ll have the option to target very precise audiences through these paid amplification programs. With Facebook, for example, you can easily target users by interest, location, age, gender, relationship status or education. We’ve been using these offerings on Facebook and other social media platforms for upward of a decade, so we can help you avoid common pitfalls while maximizing the impact of your advertising dollars.

Facebook and Twitter

Facebook’s paid advertisement options are extremely extensive. Depending on your specific objectives, we can help you design an ad campaign to accomplish the following:

  • Drive traffic to your website
  • Increase conversion rates on your website
  • Amplify the reach of your Facebook posts
  • Expand your audience for live streams and other Facebook events
  • Maximize claim rates on offers created through Facebook

Much like Facebook, Twitter has built-in tools to help you promote your tweets, accounts or both. Through Twitter, you can specify a target audience and set a budget for your campaign. Depending on your budget, you can have your account recommended to other users through the ‘Who to Follow’ list on Twitter, have your tweet shown at the top of a combined feed or even improve your positioning when users search for particular hashtags.

With more than a decade of social media management and amplification experience, we’re ready to help you design a social media strategy to achieve your specific goals. Set up a demo today for more information.

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