Brand Awareness

Creative Messaging

Brand positioning is often best accomplished with effective marketing communications.

Every piece of content with your brand’s name on it is saying something to someone about your brand.

There are many ways to do this: slogans, landing pages, web content, press releases, social media, and all your advertising messages. Those essential marketing messages shape the way people perceive your company, products and services.

Sometimes the messages are right on point and they get through and sometimes they need to be tweaked. Each message should promote, be consistent with other advertising programs, impress stakeholders, and attract potential investors.

Marketing communications should be catchy, easy to understand, and memorable. Some of the most stand-out taglines in recent years were very short:

Nike: Just do it!
McDonald’s: I’m loving it.
Walmart: Save money. Live better.

These messages are the themes that weave through all company communications. In a top level marketing campaign, each leg of the program extends and/or repeats that key message in some way. This strategy has defined success for numerous brands.

At IBN (InvestorBrandNetwork) we assist brands in many ways, including defining brand personality, identifying consumer insights, and charting key benefits that should be explored. We formulate long-term and short-term goals and then develop a plan to bring these elements together into a strong and clear marketing campaign.

As we communicate your company’s value proposition through various outlets, we strive for consistency and an unforgettable and compelling campaign.

This strategy has worked for hundreds of our clients and we believe it can get your company exactly where it needs to be. That’s our goal and we work hard to achieve it.

IBN Brand Awareness Solutions

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You’re already more familiar with brand awareness than you might think. What’s your favorite brand of soft drink, athletic shoe, car, shampoo, streaming content provider? Chances are, you first tried those brands because of their awareness strategies. Whether it was word of mouth or a TV commercial, Facebook post, billboard or coupon, that awareness peaked interest, triggered a purchase reaction, and ideally built customer loyalty.

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5,000+ key syndication outlets across the country. IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.

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Make sure your message resonates. IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.

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A unique format with a traditionally different sensory input – hearing.As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. At the same time podcasts have seen a jump in popularity.

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