Platform Solutions

Brand Awareness

Cultivating brand awareness with the right target audience is critical for business growth and development.

Increasing Brand Awareness increases target audience affinity and recognition which positively impacts consumer perception, marketing, and revenue.

IBN specializes in branding strategies, helping companies establish a distinct brand identity then amplifying public awareness through multi-channel communications. Brand Awareness has proven to be a key deciding factor in exactly which brand the public connects to, follows, talks about, invests in, purchases, and consumes over the competition.

Brand awareness reflects how familiar your target audience is with your brand and how well they recognize it. Consumer products from soft drinks and fast food to smartphones and cars deploy cascades of marketing campaigns designed to achieve brand awareness. The objective is to embed themselves into lifestyles and purchase habits, so consumers never think twice before becoming a customer — over and over again.

  • Brand awareness fosters trust, builds loyalty, and increases revenues.
  • Brand awareness creates subconscious association with brand names.
  • Brand awareness increases brand equity through higher perceived value.

IBN’s Brand Awareness solutions focus on what makes your brand unique and how to communicate with your target audience to make a lasting impression. With an IBN customized strategy designed around your specific goals, communicating with your target audience is more efficient and effective. IBN cuts through the noise, helping public companies, start-ups, family businesses, private firms and pre-IPO companies craft their brand identity and communicate effectively through multi-channel platforms to build consumer loyalty and enhance brand value.

IBN uses a refined mix of storytelling, creativity, strategic marketing, and targeted demographics to make corporate messages stand out and engage target audiences leading to heightened brand awareness – great news for your brand and the growth of your company!

Optional “Bolt On” Solution

IBN Brand Awareness Solutions

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You’re already more familiar with brand awareness than you might think. What’s your favorite brand of soft drink, athletic shoe, car, shampoo, streaming content provider? Chances are, you first tried those brands because of their awareness strategies. Whether it was word of mouth or a TV commercial, Facebook post, billboard or coupon, that awareness peaked interest, triggered a purchase reaction, and ideally built customer loyalty.

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5,000+ key syndication outlets across the country. IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.

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Make sure your message resonates. IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.

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A unique format with a traditionally different sensory input – hearing.As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. At the same time podcasts have seen a jump in popularity.

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