Investor Relations

Awareness Strategy

We believe the best approach to building a successful brand is external engagement.

The degree to which you manage your relationship with the external environment has a significant impact on how your target market perceives your brand. You put a lot of work into creating your brand; now it’s time to foster consumer relationships and broadcast your message to the world.

When it comes to brand strategy, “complete” doesn’t exist. By integrating external engagement into your business strategy, you give your brand a pulse that grows louder and louder. You don’t want to “reach the end” and let this pulse stop. This approach will constantly keep you on your toes with new ways to innovate, change and create in response to market feedback.

A significant portion of external engagement and brand awareness centers on public relations and social media relations – both of which add value to your company’s existence and market reach. While most companies recognize the importance of public relations and social media, an overwhelming majority of companies don’t know how – or don’t have the resources – to use them for marketing purposes.

This is where IBN steps in, providing a deep pool of products and services based on our rapidly growing network of brands. We have the time, people and resources to increase each client’s visibility via brand-specific materials and distribution of corporate news through blogs, articles, social media and media partners.

IBN has a multi-dimensional approach to give your brand a voice:

  • Create and distribute articles to 50+ destinations
  • Full-service social media relations
  • Redistribution of SEO-enhanced company news
  • Media coverage by IBN’s team of professional writers
  • Strategic social media development and management
  • Featured placement in IBN newsletter
  • Assistance writing corporate communication materials
  • Distribution of news releases via top news publishing services
  • Production of corporate videos and/or interviews
IBN Corporate Communications Solutions

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You’re already more familiar with brand awareness than you might think. What’s your favorite brand of soft drink, athletic shoe, car, shampoo, streaming content provider? Chances are, you first tried those brands because of their awareness strategies. Whether it was word of mouth or a TV commercial, Facebook post, billboard or coupon, that awareness peaked interest, triggered a purchase reaction, and ideally built customer loyalty.

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5,000+ key syndication outlets across the country. IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.

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Make sure your message resonates. IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.

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All of your printing and shipping needs under one roof.IBN has teamed with one of the biggest names in logistics to deliver all of the print, mail and accounting solutions needed to help your business grow. We’ve handled the legwork, so you’ll have more time to focus on running your company.

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