Press releases have long been a favorite and effective means of issuing news to a target audience of media outlets, investors, journalists, editors and other individuals looking for the next great story.
Unlike Anything You’ve Seen Before
With IBN, news dissemination is only the beginning…
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Issuing frequent press releases is an effective way to keep shareholders up-to-date with corporate events, news, financials and other announcements, and provides an invaluable level of transparency.
Because of their potential impact, it is vital that your press releases are accurately and professionally written—and this is where IBN comes in! In addition to disseminating your news through our topnotch wire-grade press services, the InvestorBrandNetwork (IBN) team also provides the truly unique added service of press release enhancement. Prior to dissemination, our expert team will enhance your news, making sure the best possible version of your press release is the one readers and investors see.
Our press release enhancement services go far beyond mere proofreading. Once a client sends us a press release draft, our experts go to work polishing and perfecting it. In addition to ensuring your release is free of errors, we will take the further steps of thoroughly analyzing the release and making suggested edits to ensure the message is clear, your headline is intriguing, and your release reads well, is easy to understand and adheres to Associated Press style guidelines.
InvestorBrandNetwork’s team of accomplished writers can assist with:
Writing – It’s not just what you say, it’s how you say it. From dateline to distribution, each word is important. Our seasoned writers know the specific Associated Press Stylebook standards used by journalists, which greatly increases the likelihood that your announcement is read and well-received by the media and general audiences.
Editing – News releases aren’t like a social media post. If you make a mistake in a news release, the only option you have for correction is to release a new announcement with a glaring “CORRECTION” headline. From syntax and punctuation to flow and readability, your news has to be spot-on and of high quality. Our team of editors is great at helping create full, accurate and professional copy.
Eliminating Jargon – The technical jargon of your content may read like a breeze to you, but to anyone outside your industry it might as well be a different language. You typically have one shot to catch and keep a reader’s attention. Our writers are highly skilled in breaking down complex information and writing it in an easy-to-understand format.