Press releases have long been a favorite and effective means of issuing news to a target audience of media outlets, investors, journalists, editors and other individuals looking for the next great story.
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With IBN, news dissemination is only the beginning…
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Issuing frequent press releases is also an effective way to keep shareholders up to date with corporate events, news, financials and other announcements and provides an invaluable level of transparency.
Because of their potential impact, it is vital that your press releases are accurately and professionally written—and this is where NNW comes in! In addition to disseminating your news through our topnotch wire-grade press services, the IBN (InvestorBrandNetwork) team also provides the truly unique added service of press release enhancement. team also provides the truly unique added service of press release enhancement. Prior to dissemination, our expert team will enhance your news, making sure the best possible version of your press release is the one readers and investors see.
Our press release enhancement services go far beyond mere proofreading. Once a client sends us a press release draft, our experts go to work polishing and perfecting it. In addition to ensuring your release is free of errors, we will take the further steps of thoroughly analyzing the release and making suggested edits to ensure the message is clear, your headline is intriguing, and your release reads well, is easy to understand and adheres to Associated Press style guidelines.
InvestorBrandNetwork’s team of accomplished editors can assist with:
AP Compliance – From dateline to disclaimers, each word is important. Our seasoned editors are well-versed in the specific Associated Press Stylebook standards used by journalists, and following AP’s guidelines greatly increases the likelihood that your announcement is read and well-received by the media and general audiences. We’re here to help get your news up to scratch in terms of AP compliance.
Editing – News releases aren’t like a social media post. If you make a mistake in a news release, the only option you have for correction is to release a new announcement with a glaring “CORRECTION” headline. From syntax and punctuation to flow and readability, your news has to be spot-on and of high quality. Our team of editors is great at helping ensure full, accurate and professional copy goes out on the wire.
Eliminating Jargon – The technical jargon of your content may read like a breeze to you, but to anyone outside your industry it might as well be a different language. You typically have one shot to catch and keep a reader’s attention. Our editors are highly skilled in helping you break down complex information and convey it in an easy-to-understand format.