With 4 out of 5 U.S. households having at least one streaming device, almost anyone can tune into an OTT app or channel to get their content.
of baby boomers are streaming video daily and that percentage doubles with younger demographics
Over 820 million
Connected video devices in the U.S.
(Source: Video Advertising Bureau)
of U.S. households have at least one streaming device – up from 24% in 2010 and 57% in 2015