IBN(InvestorBrandNetwork), a multifaceted financial news and publishing company for private and public entities, today announces that Jacqueline B. Reynolds, Chief Marketing Officer of GreenBox POS (NASDAQ: GBOX), an emerging financial technology company leveraging proprietary blockchain security to build customized payment solutions, recently appeared on The Wild West Crypto Show, the leading source for the latest crypto news, inside information and exclusive interviews with the most influential people in the crypto space.
The broadcast, hosted by Crypto Cowboys Drew Taylor and Brent Bates, is available for on-demand viewing on The Wild West Crypto Show.
Reynolds brings to GreenBox more than three decades of experience leading some of the most coveted brands in the world, including Coca-Cola, McDonald’s, L’Oréal, Disney and a myriad of other Fortune 500 companies. A world-class global marketer, one of her most recent successes was leading a worldwide Super Bowl campaign with 54 Influencers and NFL players, where one YouTube video alone garnered over 9.1 million views.
During the interview, Reynolds discussed GreenBox’s business model and its ongoing efforts to improve access to innovative payment solutions for individuals and businesses.
“[GreenBox’s] goal is to be the prominent, ultimate, best digital payment solutions company globally,” Reynolds said. “Really what differentiates us, aside from the marvelous people that we continue to hire, is the world-class technology. … [We’re] passionate about differentiated, ownable, unique technology that really makes people’s lives much easier and gives them true solutions in the payment sector.”
“What we’re doing is vehemently different from what most of the world is doing. It’s new, and it’s exploding. Our philosophy is that banks and credit cards, in general, are kind of obsolete already,” she continued. “We talk about how you think of Blockbuster and Kodak. These were mainstay blue chip companies, massive organizations that were literally upended with technology. … With a piece of plastic and having to find the right credit card and all that, you need to think of the future as plastic-free. … This is really where our mind is – not looking at it as a future opportunity, but as an opportunity right now.”
“Companies need to think of themselves as technology companies – any company. I worked at The Coca-Cola Company for 10 years. Coca-Cola has become a digital-first technology company, because they use this data that we derive from all of our devices and ways that we communicate. That’s how they connect with the person who drinks Coke,” Reynolds added. “If you can think of the world’s biggest beverage company as being a technology company, all of us need to be in the business of technology. When you are in the business of technology, you need to make it simple and hassle-free. User experience is what everybody is looking at.”
Throughout the interview, Reynolds continued to detail the importance of user experience, particularly in the digital payment space, as well as exploring the benefits of solutions like those being developed by GreenBox for small business owners.
Learn more by listening to the full interview on The Wild West Crypto Show.
About GreenBox POS
GreenBox is an emerging financial technology company leveraging proprietary blockchain security to build customized payment solutions. The company’s applications enable an end-to-end suite of turnkey financial products, fraud detection and improving the efficiency of handling large-scale commercial processing volumes for its merchant clients globally.
For more information, visit the company’s website at www.GreenBoxPOS.com.
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