Attend and learn about opportunities in Canada’s emerging canna-tourism sector
The first Virtual Canna-Tourism Summit, hosted by New Heights, gets underway on Wednesday, July 29, 2020. The daylong event will focus on the opportunities in the rapidly emerging canna-tourism space, which has opened up as enthusiasts fleeing restrictions in their local jurisdictions flock to more liberal localities to enjoy cannabis. In the United States, this development has opened up entire new market sectors in states that have legalized possession and use of recreational cannabis.
Forbes has called the trend “The Next Big Thing in Cannabis: Tourism” (http://www.nnw.fm/64BjB), and a report from Colorado’s Department of Revenue shows why. Between 2014, when recreational cannabis was legalized, and 2018, tourism to the state has increase by 51%. Every year more than seven million people converge on the Centennial State to enjoy workshops on making cannabis edibles, cannabis-inspired painting classes and other marijuana-infused experiences. In addition, popular bus tours that stop at well-known dispensaries and grow facilities allow the “canna-tourists” a close-up view of the industry.
In Canada, the market potential of canna-tourism looks to be just as promising. At the Virtual Canna-Tourism Summit, participants will find out why. In addition, attendees will learn how to create and market a cannabis tourism product on traditional and social media, as well as how to handle legal and compliance issues—and lots more. Conference goers will also hear from trailblazers in the space, who will provide insights on future trends and how to make the most of them. And naturally, the event provides ample opportunity to network and discuss a host of issues with peers.