The first annual FWD Pharma conference will help life science company executives and health care industry providers make the most of digital information technologies applicable to their business models, with keynote speakers drawn from well-known pharmaceutical corporations such as AstraZeneca, Bristol-Myers Squibb and Merck. Industry insights will hone in on the importance of brand and product management, digital marketing and strategy, digital and social analytics, multichannel marketing, customer lifecycle management, social media marketing and engagement, and content strategy in the 21st century, among other topics. The three-day event will take place Aug. 6-8, 2019 at the Wyndham Philadelphia Historic District hotel and event center, which is significant not only for its easy access to one of the nation’s most historic districts, but also because around 80 percent of U.S. pharma companies have a presence in or close to the metropolis, according to Select Greater Philadelphia Council. Three-hour workshops will open the FWD Pharma event, followed by the conference’s case studies, keynote addresses and panel discussions, as well as abundant opportunities to network with executives, industry insiders and media representatives alike.
