The first-ever New Heights Cannabis Tourism Summit is a groundbreaking gathering designed to bring together key players, tourism companies, cannabis companies and potential partners to explore how to build a cannabis tourism product. Presented by JLM Strategic Marketing in partnership with the Tourism Industry Association of Ontario, the event features an agenda spotlighting tourism trailblazers and cannabis professionals who are already creating canna-tourism experiences such as cannabis-friendly destinations, hotels, resorts, festivals, spas, activities and more. These experts are eager to share their experiences with event participants looking for first-mover advantage in learning about and meeting Canada’s leading canna-tourism companies. Attendees will be inspired by success stories, big ideas, step-by-step processes, resources and tools for developing their own cannabis tourism product along with ideas about marketing, PR, and product compliance. Delegates from various industries including hospitality, food and beverage, entertainment, advertising, media, as well as government officials and LPs are expected to attend, creating an unparalleled networking opportunity.