IgnitionX

IgnitionX (IX)

IgnitionX is a precision-driven marketing solution built to help publicly listed companies harness big data responsibly and accelerate their path to fair market valuation.
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IgnitionX


Why IgnitionX Works

  • Targeted Exposure – Reach the right investors with precision targeting powered by IBN’s exclusive data.
  • Multi-Channel Impact – Leverage powerful platforms (Google, Meta, LinkedIn, TikTok, YouTube, Reddit) for maximum reach.
  • Measurable Results – Campaigns optimized for CTR, conversion, and ROI, benchmarked against industry standards.
  • Premium Content – High-impact video, custom landing pages, and influencer support to capture investor attention.

What is IgnitionX (IX)?

IgnitionX is a precision-driven marketing solution built to help publicly listed companies harness big data responsibly and accelerate their path to fair market valuation. By integrating programmatic advertising platforms with advanced analytics, IX ensures content and ads are delivered to the right investors, at the right time, on the right platforms.

Every IX campaign is engineered for measurable results — from higher click-through rates and increased conversions to stronger ROI. Deliverables include compelling multimedia content, conversion-focused landing pages, and multi-channel promotion across social media and IBN’s expansive investor platform.

Campaign Objectives

IgnitionX offers four distinct campaign styles. Each determines structure, budget allocation, and required assets:

  1. Awareness / Brand Visibility
  2. News Amplification
  3. Awareness & News Amplification
  4. Lead Generation

Reporting & Results

Clients receive monthly performance reports from their account manager. Reports include:

  1. Impressions & Reach
  2. Click-Through Rate (CTR)
  3. Engagement Rate
  4. Video View Rates (if applicable)
  5. Time Spent on Page (if applicable)
  6. Landing Page Visits & Users (if applicable)

 

Audience Targeting

IX campaigns leverage proprietary IBN data to generate high-value lookalike audiences that mirror the actions and behaviors of targeted investors.

Geographic Targeting

  • Primary: North America (U.S. and Canada)
  • Additional: Australia, United Kingdom, Germany, and/or New Zealand

Sector Targeting

  • Metals & Mining, Healthcare, Technology, Energy, Industrials, Financial Services, Consumer Cyclical, Communication Services, Utilities, Consumer Defensive, Chemicals, Real Estate, Steel, and Forest Products

Subsector Targeting

  • Includes Industrial Metals & Minerals, Gold, Oil & Gas E&P, Biotechnology, Medical Devices, Aerospace & Defense, Telecom, Semiconductors, Software, Cannabis, Utilities, Consumer Goods, and others.

Custom Segments

  • Campaigns can be tailored using custom parameters such as competitor tickers, large cap comparables, or other specialized lists.

Note: A two-week lead time is required to build and populate custom audience segments.

Components of a Successful Campaign

Platforms

IgnitionX campaigns run across leading digital platforms. Commonly utilized:

  • Google Ads
  • YouTube
  • Meta (Facebook & Instagram)
  • LinkedIn
  • Reddit
  • TikTok
  • X

Landing Pages

Two primary landing page formats are available, and multiple pages can be deployed for a single campaign:

  • Video-Based – optimized for social audiences driven from video platforms.
  • Editorial-Based – optimized for professional audiences from industry channels such as LinkedIn.

Video Content

In addition to standard IBN interview content, IgnitionX offers custom video assets for ad campaigns:

  • Thirty-Second IgnitionX Reel
    Short-form snippet completed in conjunction with an interview.
    Turnaround: 3–5 business days.
  • One-Minute IgnitionX Reel
    Extended short-form video completed in conjunction with an interview.
    Turnaround: 3–5 business days.
  • Top Five Reasons Video
    A 60–90 second piece highlighting a company’s top five value drivers.
    Turnaround: minimum 5 business days.

Influencer Campaigns

IgnitionX can engage micro- and macro-influencers across YouTube, Instagram, and TikTok to amplify messaging.

Ready to get started with IgnitionX campaigns?

Schedule a live demonstration with an IBN team member.

Schedule a Live Demonstration

 

Success Metrics & Industry Averages

Campaign performance is benchmarked against platform-specific industry averages. While exact data is best shared in conversation (as performance varies by client and sector), examples include:

  • YouTube: A $5K budget may yield ~500,000 sponsored video views (estimated)
  • LinkedIn: A $5K budget may yield ~1,000 sponsored video views (estimated)

Industry Averages

PlatformCTREngagement RateVideo Play-through Rate (VTR)Avg. Watch TimeForm Completion RateConversion Rate (by platform)
Google Ads1.82%2.8%N/AN/A10 - 20%3 - 6%
YouTube0.65%0.1%15 - 35%0:20 - 1:00N/A0.5 - 2%
Meta0.75%2.10%10 - 25%0:10 - 0:308 - 15%2 - 5%
LinkedIn0.52%0.75%N/AN/A6 - 12%1.5 - 4%
Reddit0.30%0.60%5 - 15%N/AN/A0.8% - 2%
TikTok0.84%6%20 - 40%0:15 - 0:455 - 10%1 - 3%

Let's get started.

Interested in a live, online demonstration? Schedule a date and time that works for you.

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Questions about IBN and our solutions? Call or send us an email.

(512) 354-7000

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