InvestorBrandNetwork (“IBN”), a multifaceted communications organization engaged in connecting public companies to the investment community, is pleased to announce the release of the latest episode of The Bell2Bell Podcast as part of its sustained effort to provide specialized content distribution via widespread syndication channels.
The Bell2Bell Podcast delivers informative updates and exclusive interviews with executives operating in fast-moving industries. Bell2Bell’s latest podcast features Setti Coscarella, CEO of TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQX: TOBAF). During the briefing, Coscarella discussed the company’s alternative to cigarettes and vape products.
“TAAT is an alternative combustible cigarette. Basically, what we do is make a cigarette from a combination of different plants that does not include tobacco,” Coscarella explained. “One of the primary ingredients is hemp. What we have done is transform that hemp, so it behaves like tobacco when smoked. We created a product that is non-addictive, that still satiates smokers like a cigarette does and provides them with the experience and taste of a cigarette at a much more affordable price. From a value proposition, smokers will find our product to be significantly better than any cigarette on the market today.”
He then discussed the potential market for a non-addictive combustible for smokers, noting that such a product addresses their top complaint about smoking cigarettes.
“The market we’re going after is the tobacco market, which is enormous. It’s valued in the U.S. at almost $100 billion a year, and globally it’s approaching a trillion dollars a year. From my experience working at Philip Morris, what we found was the vast majority of smokers absolutely hate the fact that they’re addicted to smoking,” Coscarella said. “Why can’t we look at smoking the way the alcohol industry runs? Overlay that business model on top of tobacco and give smokers something they can smoke and enjoy without relying on their addiction to make the business succeed.”
To hear the entire podcast and subscribe for future episodes, visit: https://podcast.bell2bell.com.
Coscarella then discussed why the company feels its cigarette alternative is superior to others on the market, including vape products.
“We look at the tobacco industry as our main competition. We want to supply that market with a better product. When I was at Philip Morris, we spent a lot of time exploring the vape market,” he continued. “It’s an alternative, but it hasn’t been a sticky product for smokers to use. What happens is smokers use a vape for four or six months and then go back to cigarettes, which tells you what the preferred delivery mechanism is. They can get nicotine in a vape, so if it were only nicotine that smokers were after, then a vape should suffice. But it doesn’t. Smokers like to smoke. We want to help smokers by giving them something to smoke, which is what they prefer, while not being addictive and giving them something that satiates and relaxes.”
Join InvestorBrandNetwork’s Stuart Smith and Setti Coscarella, CEO of TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQX: TOBAF), to learn more about TAAT Lifestyle’s management team, its product’s CBD delivery capabilities and the company’s recent U.S. distribution agreement.
To hear the whole interview and subscribe for future episodes, visit: https://podcast.bell2bell.com
The latest installment of The Bell2Bell Podcast continues to reinforce InvestorBrandNetwork’s commitment to the expansion of its robust network of brands, client partners, followers and the growing IBN Podcast Series. For more than 15 years, IBN has leveraged this commitment to provide unparalleled distribution and corporate messaging solutions to 500+ public and private companies.
To learn more about IBN’s achievements and milestones via a visual timeline, visit: https://IBN.fm/TimeLine
About InvestorBrandNetwork
The InvestorBrandNetwork (“IBN”) consists of financial brands introduced to the investment public over the course of 15+ years. With IBN, we have amassed a collective audience of millions of social media followers. These distinctive investor brands aim to fulfill the unique needs of a growing base of client-partners. IBN will continue to expand our branded network of highly influential properties, leveraging the knowledge and energy of specialized teams of experts to serve our increasingly diversified list of clients.
Through NetworkNewsWire (“NNW”) and its affiliate brands, IBN provides: (1) access to a network of wire solutions via InvestorWire to reach all target markets, industries and demographics in the most effective manner possible; (2) article and editorial syndication to 5,000+ news outlets; (3) enhanced press release solutions to ensure maximum impact; (4) full-scale distribution to a growing social media audience; (5) a full array of corporate communications solutions; and (6) a total news coverage solution.
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Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.